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As a business leader, one of the most powerful tools at your disposal is your financial statement. Or is it?

So many business owners don’t have access to good reports designed to inform decision making for operations. At one end of the spectrum are bookkeepers who are interested in getting all the information into the accounting system to balance bank statements, and at the other end are accountants who are mainly focused on tax strategies. What you really need to dial in operations are reports that can show you where you are most profitable, where you are inefficient and where you can save or invest to have the most impact. We’ll help you with those reports in several different ways.

Understanding Your Financials

Understanding Your Financials is more than understanding the bottom line. Financial statements are a numerical report of operations and when they’re set up properly, they can tell you a LOT about what’s going on in your company. We’ll meet with you to review your current financial statements and brainstorm strategies for setting up the books to get the data you really care about. Dependent on your priorities, a review may include:

  • Analysis of prior years to identify trends that will inform your current goals
  • How to use departments, categories and classes to narrow in on important sales or cost details
  • Overview of checks and balances in the system to ensure accuracy and security

Our overall objective is to get you comfortable with how you want your financials to be available for you to make informed management decisions, and to map out a plan to get your books from where they are to where you want them to go.


Our bookkeeping services are designed for owners who want to use their financials as a management tool; to understand their business and stay current with their books. If you just want the lowest cost bookkeeper who can get everything into some software to help reduce your tax costs, our bookkeeping service won’t be a fit for you. On the other hand, if you have known for a very long time that there’s information in your financials that could help you grow your business and you haven’t been able to find a bookkeeper who understands that, then we will likely be a great fit. Call today and let’s look at the system you have and how we can best serve you!

Growing the Bottom Line

Once we’ve identified the reports you want and you (or we!) have got your books set up to provide those reports, we can begin to identify cost savings in expenses, inefficiency in systems and opportunities for sales. Whether we do your bookkeeping or not, our team is available to review your financials regularly to help you watch for red flags, trends and opportunities to grow the bottom line. Learn more about how you can grow your bottom line with regular management reviews.


Our mission is to bring personal and financial success to your business, through the power of clarity and alignment in your employees, your bookkeeping and your procedures.

"Eden helped me live my best year ever after a complimentary coaching with me last fall. Eden truly gave me a fresh perspective, the confidence to move forward, and helped remove fear that was blocking me from asking for more and believing I am worth it.  I credit Eden with a life-changing moment in my business."

"Thank you Eden for everything you've done! We had a meeting this morning and it was amazing to look at what our staff were saying and their feedback on how everything is going today versus where we were six months ago."

"Eden Lovejoy offers exceptional qualities as a CEO including the capacity for team building - based not only on high-level communication skills including clarity, active listening, focus, and 360 feedback, but also on her ability to engender trust and cooperation in the people she works with. Other areas of particular expertise include her focus on planning, expansion, and the timely delivery of results. Eden is oriented to excellence in planning and outcomes. As a leader, her willingness and ability to bring order out of chaos is one of her most critical competencies. I recommend Eden Lovejoy without reservation."